Find the truth worth testing.
Take an honest look at the venture. Separate the story from the evidence. Choose the assumption putting the most runway at risk.
Founder Signal Sprint · 10 business days
Move the venture forward with evidence, not another convincing story.
Signal Dojo is a working sprint for experienced founders stuck between knowing and doing. We turn the riskiest assumptions into customer conversations, offers, and market tests. You leave with evidence, a sharper 90-day plan, and work already in motion.
Why this exists
It is possible to look like you are crushing it while quietly feeling crushed.
I learned that firsthand. When runway is shrinking and traction is thin, activity can feel safer than evidence. The problem is rarely a lack of information. It is the distance between what we know and what we can bring ourselves to do next. Signal Dojo is built to close that gap.
The sprint
Ten days of venture work.
Not ten days of advice.
Build the test and take it to market.
Use AI-supported research and execution to create the outreach, interviews, offers, or experiments you need. Short stand-ups keep the work moving.
Update the venture and the next 90 days.
Read the evidence without grading yourself on the outcome. Decide what changes, set new success metrics, and leave with the next actions already defined.
Being to Becoming
The venture is not the only thing being built.
Market evidence matters. So does your ability to act on it. Each sprint works on both. The venture gains better evidence. The founder builds greater capacity to face uncertainty, take the next honest action, and adapt.
The venture
Customer evidence, real market action, sharper metrics, and a better 90-day plan.
The founder
Greater awareness of what drives action, avoidance, attachment, and recovery under pressure.
Practical founder development in service of the venture. Integrated by default. Optional by choice. Never therapy.
What you leave with
Ten days should change the work.
- Customer evidence, not more internal conviction.
- Research, outreach, interview, offer, or test assets already used in market.
- An honest record of what worked, what failed, and what remains unknown.
- A clear decision to proceed, narrow, pivot, pause, or stop.
- Updated success metrics and a sharper 90-day plan.
- A repeatable practice for facing the next uncertainty.
Who it is for
For founders ready to learn before they spend more runway.
- Your venture is stuck between knowing and doing.
- The next commitment puts meaningful runway at risk.
- You need stronger customer or market evidence.
- You are ready to take meaningful action within ten business days.
Probably not for you if
You want validation for a decision already made, another strategy deck, or someone else to choose for you.
Founding sprint
Bring the question you keep circling.
Leave with evidence and motion.
I’m inviting three experienced founders into the first private sprint at a $1,500 founding price. We’ll start with the venture reality, build the test, take it to market, and update the next 90 days.